Social Media Content Licenses

Do you have a social media account for your business? If you do, you may have a third party providing you with content for your posts or you may have been considering to outsource this to a third party.  We have seen a rise in these types of transactions with the rise in social media marketing throughout the last few years. Many people do not even realize that they have even entered into a Content License Agreement to either provide or to use social media content. Sometimes they may seem like simple agreements, but there are some important items to consider when signing such an agreement.

Here are some important things to consider:

  1. Who owns the content? Does the licensor own the content or does the licensee own it?
  1. What happens if the content was plagiarized and you posted it and get sued? Who is liable?
  1. How long is the license to use the content for?
  1. Do you have the right to reject certain content that you don’t approve of?
  1. What happens if you don’t like the content, are you still required to pay for it?
  1. What are the termination rights that you have? How can you terminate the agreement?

These are all important questions to consider when entering into a social media content license agreement. As business law attorneys, we have experience drafting and negotiating these types of agreements and can help you navigate these agreements to ensure that you are fully protected. Our firm charges reasonable rates to review or prepare content license agreements. Contact us today for a free consultation with an experience business law attorney.

Leave a Reply

Your email address will not be published.